Sometimes, good sleep begins with a dream.
While most families discuss sleep only to the extent of how well they slept, our founder grew up among discussions on foam testing and formulations at the breakfast table. The passion persisted and he went on to become a Chemical Engineer from IIT.
The passion grew into a vision. A vision for the entire nation to sleep better, especially when there was such apathy and lack of understanding towards something as important as sleep.
It was out of this dream that Wakefit was born.
But first things first. To create quality and effective products, we had to be very clear about the concerns and problems people had with the existing mattresses in the market. We started by talking to and, in fact, visiting hundreds of customers to understand their feedback on numerous parameters. The effort paid off. It boiled down to two fundamental things: good design and quality foam.
Is sleep delicious? Because it has a recipe.
What followed was a relentless pursuit of perfection. After conducting several lab experiments, trying out hundreds of permutations and combinations with raw materials, dimensions, foam type and external factors, we found the recipe for that perfect mattress. And here it is:
Density plays a major role in deciding the durability of mattress. Higher foam density implies a longer lifetime.
A firmer base foam that offers better support to the spine for a great sleeping experience.
Big foam cells hold in more air, helping with better air-flow and higher breathability, creating a stable temperature throughout the night.
A comfortable mattress should provide an embracing effect, not resistance. Mattresses that adapt to the body shape while lying down rather than pushing upwards are the most comfortable ones. Memory foam mattresses are used globally for their comfort and support. NASA, the world’s foremost Space agency, innovated on the memory foam for this specific use case. Another good example is a nice hospital bed. Patients can sleep over it for weeks and the body remains in great shape. As the name suggests, memory foam remembers the body shape for perfect sleep, every time.
Once we had strengthened the core of our mattresses, we decided to explore the other important aspects of mattress designing.
Using water-based adhesives instead of organic solvents eliminates bad odour and VOCs (Volatile Organic Compounds) from mattresses
Adding two layers of covers helps absorb sweat and prevents it from reaching the foam surface. This helps in maintaining freshness and hygiene for a long time
Outer cover of the mattress is made using Viscose (cotton, natural yarn) and has a zipper on it. It can be easily removed and washed to retain a fresh and clean appearance
Experimenting with the cell size, density, hardness (firmness), compression set etc., helped achieve different foam formulations to get what works best for Indian customers