Mattress Design

The science behind deep sleep

Sometimes, good sleep begins with a dream.


The dream

While most families discuss sleep only to the extent of how well they slept, our founder grew up among discussions on foam testing and formulations at the breakfast table. The passion persisted and he went on to become a Chemical Engineer from IIT.

The passion grew into a vision. A vision for the entire nation to sleep better, especially when there was such apathy and lack of understanding towards something as important as sleep.


The journey

It was out of this dream that Wakefit was born.

But first things first. To create quality and effective products, we had to be very clear about the concerns and problems people had with the existing mattresses in the market. We started by talking to and, in fact, visiting hundreds of customers to understand their feedback on numerous parameters. The effort paid off. It boiled down to two fundamental things: good design and quality foam.


Is sleep delicious? Because it has a recipe.

What followed was a relentless pursuit of perfection. After conducting several lab experiments, trying out hundreds of permutations and combinations with raw materials, dimensions, foam type and external factors, we found the recipe for that perfect mattress. And here it is:

  • Durability

    Durability

    Density plays a major role in deciding the durability of mattress. Higher foam density implies a longer lifetime.

  • Durability

    Support

    A firmer base foam that offers better support to the spine for a great sleeping experience.

  • Durability

    Temperature

    Big foam cells hold in more air, helping with better air-flow and higher breathability, creating a stable temperature throughout the night.

  • Durability

    Comfort

    A comfortable mattress should provide an embracing effect, not resistance. Mattresses that adapt to the body shape while lying down rather than pushing upwards are the most comfortable ones. Memory foam mattresses are used globally for their comfort and support. NASA, the world’s foremost Space agency, innovated on the memory foam for this specific use case. Another good example is a nice hospital bed. Patients can sleep over it for weeks and the body remains in great shape. As the name suggests, memory foam remembers the body shape for perfect sleep, every time.

Once we had strengthened the core of our mattresses, we decided to explore the other important aspects of mattress designing.

Fewer VOCs

Using water-based adhesives instead of organic solvents eliminates bad odour and VOCs (Volatile Organic Compounds) from mattresses


Hygiene

Adding two layers of covers helps absorb sweat and prevents it from reaching the foam surface. This helps in maintaining freshness and hygiene for a long time


Cleanliness

Outer cover of the mattress is made using Viscose (cotton, natural yarn) and has a zipper on it. It can be easily removed and washed to retain a fresh and clean appearance


Foam formulations

Experimenting with the cell size, density, hardness (firmness), compression set etc., helped achieve different foam formulations to get what works best for Indian customers


Let’s sleep together for 100 nights.

Risk Free Trial. Easy Return Policy.

Durability

Buying a mattress on which we relax, rejuvenate and spend nearly half of our life, is a major decision. And a difficult one too. To help you with the perfect fit, we researched extensively to determine the right amount of time one should spend using the mattress to find out if it’s the right fit. The result? 3-4 weeks. This is completely different from what is expected in physical stores – to lie down for a few minutes and decide, with no return policy! We want you to be confident of the commitment you make to your mattress, which is why we provide you with an industry leading 100 nights of risk-free trial period.

  • If you are not satisfied with our mattresses, just drop us an email or call us
  • We will understand your concerns to help in our ongoing research through a quick conversation
  • We will arrange for the pickup of the mattress
  • We refund 100% of the money into the same payment method that you used for the purchase

Is the trial period also valid if I buy on Amazon/Flipkart?

Sorry, but the trial period is only valid for products bought through our website directly. Even if you have purchased on one of the marketplaces, in case of any concern, please feel free to reach out to us. We are always available to help you in the best possible manner.


In what cases will the mattress return not be accepted?

While we accept returns under most circumstances, here are some situations when the return would not be processed:

  • If water, liquids or other chemicals have been poured on the mattress, causing it to dampen, stink or become bulky
  • Food stains or other items have rendered the mattress unhygienic
  • The covers or foam from the mattress have been torn/damaged during routine usage
  • It has been more than 100 nights from the date of delivery

It takes two to tango, more than that is just a crowd.

Our philosophy of only 2 mattress types: The Orthopedic Memory Foam & The Dual Comfort Mattress

When you venture out mattress shopping at any branded outlet today, you are given a plethora of options to choose from. But what exactly is different in those options? What makes one option better than the rest? Which mattress is best suited for your requirement? Is an aesthetic looking product actually better for your sleep? When asked for recommendations, we often hear the same sentences, "Every mattress is good!" or "What is your budget?"

Oftentimes, these mattresses are invariably the same, with different packaging and price points. While starting our product development, this is where we picked up what NOT to do. Even though we did follow the market pattern during our early days, selling 5 mattress types namely, Latex, Coir, Memory Foam, Spring and Bonded Foam, we soon knew we had to be different and more sensible.

We wanted to understand the post-sales behavior of our customers with different mattress types and different mattress covers (polyester, cotton, velcrose, terry, etc.). Our core team set out to understand the feedback and psyche of the customers we had sold mattresses to in the past few months. What we received was pretty valuable feedback.

Period of Mattress usage First Reaction - After 1st Week After 1 Month After 2 Months
Orthopedic Memory Foam Mattress It's Comfortable! I sleep much better compared to what I used to earlier It's Just Wow :) I just want to sleep more and more!
Spring Mattress Wow, it is nice & bouncy :) I still feel good but it's kind of OK Do you guys accept returns? (Over 30% of customers)
Coir Mattresses It's Okay! Mattress is quite hard and hot too! Mattress is not that comfortable as it was initially
Latex Mattresses Wow :) Mattress is firm and comfortable We really like sleeping on it
Dual comfort mattress Its Good! Mattress is firm and comfortable Worth investing money in it
Reasons Customers enjoy the bouncy feel of the spring mattress. Coir mattresses are fluffy and nice in the initial phase By this time, the body has started reacting to the new sleeping surface. People using Spring & Coir mattresses feel an uneasiness, sore back and are awakened in the middle of the night (partner's tossing and turn makes the whole bed shake) For Spring & Coir mattresses, the situation worsens! It sometimes becomes very difficult to sleep on the bed - Back pain issues, bed making noises (Springs shaking in night), not so comfortable at all!

Our learning made our next step very clear for us. We knew we didn't want to sell Spring and Coir mattresses because they were not of any long-term value to the customers. While natural latex mattresses are good to sleep on, the adulteration in their manufacturing processes was way too high. Further, consistency of the latex material in the manufacturing process was a big concern. The obvious choices for our customers’ comfort and budget were the orthopedic memory foam and the dual comfort foam mattresses.

In early 2015, we decided to channelize our product development and processes to manufacture and sell only orthopedic memory foam and dual comfort foam mattresses online in India. Our decision worked well for us and the positive responses we have received from all our customers are a testimony of our design story.

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The Mattress Design

On that note,

It’s bedtime!

Continue Shopping

Online mattress shopping can be a very challenging experience, given how confusing and conflicting the material present in different Indian and global websites. In any supposed big brand website, a customer will see 15-20 different models of mattresses with no real difference. They are full of jargon, selling different comfort mattress using a combination of spring, foam, coir and latex, making it very hard for a normal consumer to decide which is right for them and their specific need. Wakefit’s idea right from the beginning was to overcome this layer of confusion and bring in transparency in the pricing, development and purchase making decisions.

Why should a mattress cost so much, without any value addition, just because of the layers of middlemen involved? Why should there be variations of the same mattress design when the human body structures and needs are similar for all? What really goes into the multiple layers of materials? We decided to create a mattress buying guide for all customers to compare mattress sizes, mattress price and choose the best mattress brand in India. Wakefit focused on these questions while initiating its research to come up with 2 mattresses that cater to the needs of everyone, while keeping them reasonably priced. Our Orthopedic Memory Foam mattress and Dual Comfort Mattress are developed to suit all body types and climate conditions in India.

With our mattress price and range of queen mattress, king mattress and double mattress, available in orthopedic memory foam and dual comfort mattress, Wakefit is the place to be at to buy the perfect mattress online in India.