Wakefit was started in 2016 with a vision of offering highly innovative sleep solutions at affordable prices, thus democratising sleep in india. The ethos of Wakefit lies in extensive and deep customer centric research. The founders, Ankit Garg and Chaitanya Ramalingegowda started off by visiting about a 100 customer homes to perfect the recipe of the perfect mattress.
We at Wakefit realised that the sleep industry was highly fragmented and had seen very little innovation in the past few decades. So we focused on creating innovative sleep products that actually solved sleep problems and did so at affordable prices. This was achieved through in-house R&D and manufacturing, and also using a direct-to-consumer online channel as the primary method of reaching consumers. Wakefit received Series A funding of INR 65 crores from marquee investor Sequoia Capital in 2018.
After the success of sleep solutions, Wakefit has now expanded into the home solutions space, launching furniture in categories such Sofas, TV Units, Coffee Tables, Bookshelves, Study Tables and much more. The company is planning to double down on its strengths which include strong manufacturing capabilities, in-house R&D and Direct-to-consumer DNA and a continuing focus on engineering products that facilitate ergonomics and overall wellness.