Wakefit Dual Comfort Mattress - Hard & Soft (72*30*6inch) / (182.9*76.2*15.2cm)

The design journey:

As with us, the journey always starts with hundreds of customers’ home visits, thousands of phone calls and several hours of exploring consumer insights. Armed with this data, we dug deeper into the interests, sleeping patterns and requirements of an average Indian. We took a step further and approached the R&D as a consumer-led problem, rather than merely making it a lab experiment. This is especially relevant, since whether you like a mattress or not is driven by personal experiences.

Our extensive consumer preferences study covering thousands of customers showed us how they perceive the different materials available in the market. Memory foam was viewed as a more novel technology and a premium product. This was followed by latex, because the perception was that it is more eco-friendly, and then by normal PU foam, which had a strong association of durability and longevity. Finally came spring mattresses which everybody associated with hotels and a bouncy feel.

80 %

Memory Foam

77 %

Foam

64 %

Spring

78 %

Latex

With the gap in the market in mind, we created the Dual Comfort Mattress, with two layers of foam:

• Memory Foam that adapts to a sleeper's body and enhances comfort.
• Base Foam that gives the overall construction support.

The results speak for themselves - our flagship memory foam product has an acceptance rate of over 97% in the past four years.