A sweet dream.
If you thought that this is another story of geeky boys experimenting in a chemical lab, who had this serendipitous accident and got superpowers, you are absolutely right. Well, maybe not exactly that, but close enough.
Our founder’s family owns a chemical lab to validate and certify manufacturers of foam used in mattresses and pillows. Over the course of his time there, when he was busy helping his father, he found out that there is rampant fraud in the market in three ways:
- The foams that are generally used in the mattresses which have already found their way into your homes are largely adulterated. They contain calcium carbonate as an inexpensive filler, to make up the ‘mass’ of the mattress. If you think you have paid for about 20 kilograms of genuine foam in your mattress, think again!
- The different layers of foams that are stacked one against another (7 layers in some cases!) like how they show it in the advertisements, provide no additional benefit at all. Most of the benefits delivered occur only around the topmost layer.
- There is NO WAY that manufacturing a genuine high-quality foam mattress should cost as much as what the current marketplace has been conventionally and conveniently charging you. Foam manufacturing is a standard process all across the world.
This was the inception of the thought that, over a period of time, got him, his co-founder and team neck deep in obsessive R&D. After tons of experiments that taught them a lot of things, they figured that with some effort, an awesome mattress that’s easy on your pocket is an achievable reality.
With the core team being from India’s premier IITs and management schools, you can rest assured that the products brought to you are:
- Made from genuine, pure foams that last a long time
- Of appropriate density that adapt to your body contour for greater comfort
- Cost efficient by up to 50% in comparison with any other ‘renowned’ brand