You don’t need scientists to make a bed mattress, or exclusive showrooms, dealers, managers, and the salesperson to sell a good mattress unless it’s not worth purchasing at the mattress cost against the value offered. Wakefit orthopedic memory foam mattress is designed through feedback from our customers and marketed by our own customers so the memory foam mattress price is always affordable, in fact among the cheapest mattress. We will explain how exactly our customers are advertising our Wakefit orthopedic Memory Foam Mattress in the following part of this post which has helped make the cheapest mattress.
How we save on Marketing the Wakefit Orthopedic Memory Foam Mattress
The marketing strategy of all our products including the WakeFit orthopedic memory foam mattress is customer-centricity. We try to understand what the customers want and the gap in our products and try to produce the cheapest market. The more we learn from you the better product we make and that has been the core strategy of our WakeFit orthopedic memory foam mattress.
Examples are the calls and emails from people in the US and Europe (customers who referred us from India) enquiring about the memory foam mattress price for the purchase of mattresses for their parents here in India. Someone from an apartment complex buys a Wakefit orthopedic memory foam mattress from us, and the whole complex then claims to buy a Wakefit orthopedic memory foam mattress. Since our products speak for themselves and are among the cheapest mattress, our customers have become our staunchest advocates. This might sound a bit blase, but this model has really worked out for us and for you too as the memory foam mattress price is cheaper compared to the rest. Thanks to our beloved and valued customers! It has helped us a lot in saving marketing and hence the mattress cost is low when compared to other memory foam mattress price.
How we save on orthopedic memory foam mattress cost by not having labs and scientists
Here is what we did differently to produce WakeFit orthopedic memory foam mattress from what other brands do to keep down the memory foam mattress price:
- Our founder had a basic knowledge of the various types of foams and cheapest mattress available including the mattress cost. He could have designed the cheapest mattress which other brands are producing but didn’t go that route.
- Instead, we made about 20 types of mattresses with 8 different materials (Coir, Latex, Memory, Bonded, HR Foam, Cotton, Bonnel Spring, and Pocket Spring). They all varied in different combinations of thicknesses and were made as to the cheapest mattress, not in terms of quality but just the mattress cost. All these different mattress types had different mattress covers too.
- We gave them to our family and friends (and neighbours too), collected invaluable feedback from them, and then improved upon it all the while keeping the mattress cost in check.
- Later on, our customers gave us feedback on the next version, and we changed and changed, till it reached near-perfection at 95% all the while keeping the mattress price of the Wakefit orthopedic memory foam mattress, or other types of mattress under control producing the cheapest mattress in the market.
This approach to Wakefit orthopedic memory foam mattress production gave us immensely valuable learnings on what suits the majority of people, the memory foam mattress price range and what they like sleeping on all the while keeping an eye on the mattress cost. We designed the cheapest mattress accordingly. You might be surprised to see that there is a change in the feeling of the Wakefit orthopedic memory foam mattress compared to what you bought 6 months back- and if you remember hard – this is what you told us sometime back when we spoke with you. And bang on! This is such a powerful tool to learn and innovate that we have learnt on our mattress journey.
The company was launched with a vision and that was to help Indians sleep better and the Wakefit orthopedic mattress is a big step towards it. Without a lab or scientists, we build products through research, innovation, proper supervision and customer feedback. Additionally, our philosophy is that good sleep is not just for rich people but for everyone and hence our mattress cost is affordable. The memory foam mattress price in the market is high but not here!
Every one of our valued customers should know this about our Wakefit orthopedic memory foam mattress and memory foam mattress in general: Manufacturing foam is a very common process, and the memory foam mattress price doesn’t cost a fortune. And making a mattress with those foam is a job for a few people. If we are selling it directly from the factory to our customers, it even saves money on mattress cost which was spent on dealers and shopkeepers, i.e., the middlemen and their cut of the money. That means a memory foam mattress price cut for the customers. If you see the memory foam mattress price in the market as INR 50,000/- and you are wowed by it, please don’t get swayed. A bit of research on the manufacturing process and the memory foam mattress price can save thousands of money for you. So always do your research on the cost and quality before buying a mattress. And if you need an orthopedic memory foam mattress, then go for the best one available today. That is none other than our Wakefit orthopedic memory foam mattress.